I design digital experiences
that simplify complex problems.

Senior UX designer with 15+ years’ experience delivering digital products in complex and enterprise environments. Experienced across the full UX lifecycle — from discovery research to delivery — combining user insight, design thinking, and pragmatic problem solving to create usable, scalable solutions.

Willis Towers Watson
Senior UX Designer

Designing enterprise experiences that transform complex data and workflows into clear, usable products.

Unified Client Homepage

Creating a centralised entry point that brought multiple enterprise products together, surfacing actionable insights and supporting task-focused workflows.
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British Airways
Lead UX Designer

Led UX across key areas of the ba.com selling flow, improving customer journeys on a high-traffic global ecommerce platform while aligning user needs with commercial goals.

Seat Map Redesign

Improving seat selection on ba.com to support tiered pricing and help customers make confident purchase decisions.
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Avanade
UX Consultant

I provided UX design consultation for Microsoft software. I worked with a range of clients including: DWP, Thales Group UK, Group M and Sky.

Accenture
UI/UX Consultant

I joined the Accenture graduate program as a UI developer. I worked directly with the head of UX for supervision and training whilst I transformed from a developer to a designer. I worked with a range of clients including: Best Buy, Discovery Channel, Universal Music Group and AOL.

How I work

My background in development shapes a pragmatic UX approach grounded in delivery realities
and technical collaboration.

  • Structuring Complex Journeys

    Simplifying workflows and information into intuitive, scalable user experiences.

  • Designing with Purpose

    Creating wireframes and prototypes to explore ideas, align teams, and move quickly toward solutions.

  • Validating Decisions

    Using testing and feedback to reduce risk and support evidence-based design choices.

  • Collaborating across Teams

    Working closely with product, engineering, and stakeholders to balance user needs with delivery realities.

  • Designing for Delivery

    Applying development knowledge to create practical, buildable solutions that scale.

Let's talk

Currently open to senior UX and product design opportunities.
Take a look at my CV, LinkedIn profile or send me an email.