Senior UX designer with 15+ years’ experience delivering digital products in complex and enterprise environments. Experienced across the full UX lifecycle — from discovery research to delivery — combining user insight, design thinking, and pragmatic problem solving to create usable, scalable solutions.
Designing enterprise experiences that transform complex data and workflows into clear, usable products.
Creating a centralised entry point that brought multiple enterprise products together, surfacing actionable insights and supporting task-focused workflows.
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Led UX across key areas of the ba.com selling flow, improving customer journeys on a high-traffic global ecommerce platform while aligning user needs with commercial goals.
Improving seat selection on ba.com to support tiered pricing and help customers make confident purchase decisions.
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I provided UX design consultation for Microsoft software. I worked with a range of clients including: DWP, Thales Group UK, Group M and Sky.
I joined the Accenture graduate program as a UI developer. I worked directly with the head of UX for supervision and training whilst I transformed from a developer to a designer. I worked with a range of clients including: Best Buy, Discovery Channel, Universal Music Group and AOL.
My background in development shapes a pragmatic UX approach grounded in delivery realities
and technical collaboration.
Bringing together user, business, and technical needs to define clear opportunities.
Simplifying workflows and information into intuitive, scalable user experiences.
Creating wireframes and prototypes to explore ideas, align teams, and move quickly toward solutions.
Using testing and feedback to reduce risk and support evidence-based design choices.
Working closely with product, engineering, and stakeholders to balance user needs with delivery realities.
Applying development knowledge to create practical, buildable solutions that scale.